Top Fashion Games in Australia Q4 2021

The final quarter of 2021 saw notable performances from the top five fashion games in Australia on a unified platform. Here’s a look at how these popular apps fared in terms of weekly downloads, revenue, and active users.

Project Makeover from Magic Tavern, Inc. experienced a steady decline in weekly revenue, starting at approximately $131K in late September and dropping to around $94K by the end of December. Weekly downloads fluctuated, peaking at 21K in the last week of December. Active users remained relatively stable, ending the quarter with about 115K users.

Hair Challenge by Rollic Games saw minimal weekly revenue, with figures hovering around $50. Downloads peaked at 19K at the start of the quarter and ended with a slight increase to 14K by the end of December. Active users saw a decline from 112K to 79K over the same period.

Get Lucky: Pool Party! by HOMA GAMES had no notable revenue during the quarter. Downloads started strong at 48K but dropped significantly to around 5K by December. Active users followed a similar trend, decreasing from 60K to approximately 12K.

Love Fantasy: Match & Stories by Appzoa Tech Co., Limited showed impressive growth in revenue, starting from negligible amounts and peaking at about $1.2K in mid-December. Downloads surged from 71 in late September to over 26K by mid-December. Active users also rose significantly, reaching around 33K in December.

Fashion Battle - Dress up game by APPS TEKNOLOJI ANONIM SIRKETI maintained a steady revenue stream, averaging around $40 weekly. Downloads fluctuated, with a peak of 11K in late December. Active users increased from 27K in late September to about 24K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower’s platform.